Why I'm Building This Site in Public
I’ve spent more than eight years in SEO. Most of that time, my work has lived behind logins: client dashboards, internal strategy docs, and analytics accounts I can’t share. That’s the nature of agency and in-house work — the wins are real, but the evidence is private.
This site is my attempt to change that.
I’m an SEO Manager working on organic growth for B2B SaaS. The problems I work on every week — why a page stopped ranking, how to structure a content program that actually compounds, whether a traffic drop is an algorithm update or a self-inflicted technical issue — are problems other people are hitting too. Most of the useful knowledge in this field gets passed around in private Slack groups and conference hallways. I’d rather write it down where it can be found, argued with, and used.
So here’s what I plan to publish:
- Public-site teardowns. Real sites, real mistakes, specific fixes. Not generic “10 SEO tips” content — actual diagnosis of what’s holding a site back.
- Tool tutorials. How I use the tools in my stack, and how to read the data they produce without fooling yourself.
- Experiments. Particularly around GEO — generative engine optimization — and AI search. When ChatGPT, Perplexity, or Google’s AI Overviews answer a query, who gets cited and why? I don’t think anyone fully knows yet, so I’ll test things and report back, including the failures.
I’ll also be building small SEO tools in the open and writing about the process. Some of them already exist in rough form; they’ll show up on the projects page as they become presentable.
One honest caveat: building in public means being wrong in public sometimes. I’d rather publish a hypothesis, test it, and correct myself than stay silent until I’m certain. If you catch an error in anything here, tell me.
That’s the plan. The next post will be a teardown.